Journal

Latest writing

Guides, case studies, notes.

network-comparison

Best popunder ad networks in 2026: ten options, honestly ranked

Ex-PropellerAds AM ranks ten popunder networks by GEO fit, vertical fit, panel honesty, and CPM-vs-actuals gap. Adsy.tech top three because of the $0.50 minimum; Adsterra, RichAds, Mondiad named and ranked where they fit.

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vs-google-ads

Popunder vs Google Ads: which actually converts for impulse offers

An ex-PropellerAds AM walks through real CPM math for popunder against tier-1 Google Ads CPC, vertical by vertical, with one anecdote about a $4.20 cheque the industry mailed him in 2019.

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vs-meta-ads

Popunder vs Meta Ads: when impulse beats audience, and when it doesn't

An ex-PropellerAds AM compares popunder buys against Meta Ads for B2C impulse offers, B2B fails, and the verticals where social-graph targeting wins or loses.

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popunder-format

What is popunder traffic: format, history, mechanics, when it converts

Definition, 2016 emergence, auction mechanics, vertical fit, and where popunder is the wrong format — written by an ex-PropellerAds AM who watched the format mature.

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