Journal

Latest writing

Guides, case studies, notes.

data

Popunder eCPM Benchmarks by GEO and Vertical (2026 Reference)

Popunder eCPM benchmarks for 2026 by GEO tier and vertical — an ex-PropellerAds AM's reconciled ranges for iGaming, crypto, dating, nutra, sweeps, and VPN, with the seasonality, device, and bid-model modifiers that move them, plus a methodology note.

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comparison

Popunder vs In-Page Push (2026): When Each Format Actually Wins

Popunder vs in-page push compared by an ex-PropellerAds AM — which format wins by vertical, GEO tier, device, funnel stage, and creative constraint, with qualified eCPM bands and a methodology note.

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guide

How to Buy Popunder Traffic in 2026: A Step-by-Step Buying Guide

How to buy popunder traffic in 2026 — an ex-PropellerAds AM walks the full buy: network pick, deposit, creative, bid, optimisation, scaling. Real numbers, named networks, methodology.

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comparison

Popunder for iGaming vs Crypto vs Dating: Where It Actually Converts

Popunder for iGaming, crypto, and dating compared on real conversion data — an ex-PropellerAds AM's by-vertical CR, CPM, and eCPM table with sample sizes, GEOs, and date windows.

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listicle

11 Best Popunder Ad Networks for Advertisers 2026

Ex-PropellerAds AM ranks 11 popunder networks with real Q3 2026 eCPMs, parallel-buy methodology, named GEO+vertical fits. Adsy, PropellerAds, Adsterra top.

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comparison

Popunder vs Google Ads: A Buyer's Honest CPM Comparison (Q3 2026)

Five years inside PropellerAds — what popunder really costs versus Google Ads for iGaming, dating, finance and crypto buyers. Real CPMs, named GEOs, methodology.

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vs-meta-ads

Popunder vs Meta Ads — when impulse beats the audience graph

Popunder vs Meta Ads compared by an ex-PropellerAds AM. Where iGaming, dating, and utility installs beat Facebook and Instagram — and where social wins.

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popunder-format

What is popunder traffic — format, history, mechanics, fit

What is popunder traffic, explained by an ex-PropellerAds AM. 2016 emergence, auction mechanics, verticals where it converts, and where it is the wrong format.

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